Have you heard of a Facebook Preferred Page Audience? It is a free tool in the FB Page Settings that will help get your posts in front of your ideal audience. If you use a Facebook Business Page to promote something, you should definitely take advantage of this free tool.
Facebook refers to this as a Targeting a Preferred Page Audience. Here is how they describe it: “Tell us about the people you'd most like to connect with. Anyone can find your Page, but we'll do our best to put it in front of the people who matter to you most.”
Here's how to find it:
Start by clicking the Settings in the upper right corner of your Facebook Business Page:
Then click “Preferred Page Audience” in the left sidebar. ”
You can then customize the locations, ages, and gender of that Audience. Most importantly, you can add Interests.
If you need to go back and make changes later, especially for a specific promotion, it's a simple fix. Follow the steps outlined above and then choose “Edit” and “Save” to complete the revision.
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