Behind-the-Scenes Business Tip ~ Set Your Preferred Page Audience (Facebook)

Have you heard of a Facebook Preferred Page Audience? It is a free tool in the FB Page Settings that will help get your posts in front of your ideal audience.  If you use a Facebook Business Page to promote something, you should definitely take advantage of this free tool.  

Target a Preferred Audience on A Facebook Business Page - Behind-the-Scenes Business Tips for Artists & Entrepreneurs (Marjie Kemper)

Facebook refers to this as a Targeting a Preferred Page Audience. Here is how they describe it:  “Tell us about the people you’d most like to connect with. Anyone can find your Page, but we’ll do our best to put it in front of the people who matter to you most.”

Here’s how to find it:

Start by clicking the Settings in the upper right corner of your Facebook Business Page:

Behind-the-Scenes Business Tips 2 for Artists, Entrepreneurs, and Small Business Owners (Marjie Kemper) Today's tip is how to create a Targeted Audience on your Facebook Business Page (Marjie Kemper)

  Then click “Preferred Page Audience” in the left sidebar. ”

Behind-the-Scenes Business Tips for Artists, Entrepreneurs, and Small Business Owners (Marjie Kemper) Today's tip is how to create a Targeted Audience on your Facebook Business Page (Marjie Kemper)

You can then customize the locations, ages, and gender of that Audience.  Most importantly, you can add Interests.

behind-the-scenes-business-tips-4-for-artists-entrepreneurs-and-small-business-owners-marjie-kemper-todays-tip-is-how-to-create-a-targeted-audience-on-your-facebook-business-page-marjie-kemper

If you need to go back and make changes later, especially for a specific promotion, it’s a simple fix. Follow the steps outlined above and then choose “Edit” and “Save” to complete the revision.

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Behind-the-Scenes Business Tips for Artists & Entrepreneurs - Marjie Kemper

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