Are you making the most out of Pinterest Board Descriptions?
Pinterest Board Descriptions
Pinterest has proven to be a wonderful source of traffic for me, in addition to a great source for ideas. With over 20,000 followers, I am an avid Pinterest user. Sure, you probably have Pinterest Boards, but have you taken the time to create rich descriptions for each one? Having key-word rich descriptions will lead more eyes to your Boards, and may lead more traffic to your website.
Many people create boards with little more than a name. They are missing out on the description field, which is essential for Pinterest to populate your pins (make them show up in a search) when someone is searching for related content.
How long should the Description be?
Pinterest allows you to use 500 characters to define each Board. You don't have to use them all, but why not? Using all the ‘real estate' makes sense. Be sure to write a detailed description of what's on each Board. Think about related key words, too.
What about a Call to Action?
Definitely! Include a Call to Action whenever relevant (you may want to invite people to visit your site, take a class, follow you on Instagram, etc.)
Sample Board/Description + Call to Action
Here's a screenshot of my Art Journal Pinterest Board. Note that I include ‘art journals' as well as ‘mixed media' (related) and a call to action for people to sign up for my newsletter to receive a discount on my (related) online art class.
I'll go into this in depth another day, but suffice to say your Boards should have a healthy mix of other people's projects along with your own. The general rule is 60-70-% your own art and 20-30% other people's art, and the exception is if you have Boards related solely to your own work or website.
Editing your Descriptions
To edit an existing Board's description, just click the word “Edit” under Board name. This is a screen shot of what it looks like when you're creating a new Board.
To get here, just:
- Click your profile button at the top of the Pinterest page
- Click “Create a Board” (visible at the top of the page, left of your first positioned Board)
- Choose a name, write a description, and choose a category for the Board.
- Decide if the Board is Secret or Public.
- Invite collaborators if appropriate.
- Click Create Board.
I hope you found this Behind the Scenes Business Tip helpful. To see more from this series, including but not limited to those shown below, click here.