Creating a Business Profile on Instagram
Instagram introduced a new option for users this week: Instagram for Business. I urge you to consider it if you are interested in any of the following: selling products or classes, working with manufacturers, being published, or teaching at stores or retreats.
Chances are, all those potential buyers, students, manufacturers, publishers, store owners and event organizers will research you by looking at your website and other social media profiles. But why not do some of the legwork for them?
To me, the biggest benefit of Creating a Business Profile on Instagram is the “Contact” button Instagram will install on your feed. If someone wants to contact you with an offer, they can do so with one click. Why wouldn't you want to make it easy for them to reach you?
- “Contact” button — This allows others to reach out to you directly via email or phone. If you have a brick & mortar store, you can also include the address and directions.
- Insights — It's important to know when your viewers are most active, which days/times of the week are most busy, etc. Now you can, without using a third party source.
- Advertising — those with Business Profiles will have the ability to pay to promote posts with direct links, rather than referring to a ‘link in profile.'
I *heart* the old logo.
You must have a Facebook Business Page to create a Business Profile for Instagram. If you still need to create a Facebook Business page, here's a link how to do that. While you're there, please stop by my Facebook Business page and say hello!
How-To Do It (Video)
Click this link to watch Instagram's 2-minute process video. If you already have your Facebook Business Page set up, it takes even less time to make the switch than it does to watch this short video.
My Own Use
I use Instagram 90-95% of the time for business with a few family/daily life photos thrown in. I'll admit, I find it daunting to keep up with all the social media platforms, but I have bought into the concept that not everyone is everywhere, and you can attract different people on different platforms.
Since I teach online and live mixed media art classes, I want to make sure I have a presence on each of them. I made an effort to increase my activity on Instagram this Spring, and stepped up my posting considerably by participating in #the100dayproject which began in April. It meant posting something creative every day for one hundred days in a row.
It was tough to keep up with a lot of traveling planned during that time period, but Wednesday was Day 100, and I'm really glad to say I completed it. Here's a screenshot of my last few posts and here's a link to my entire #100daysofsmallsquares collection. I hope you'll follow me over there if my art interests you.
As time goes by I will be sharing more of these Behind-the-Scenes Business Tips over there as well.
More Instagram Tips
Instagram has lots of useful tips for users here. I hope this information is helpful. Thanks for the visit!
More Behind the Scenes Business Tips
Click here to see more Business Tips, including but not limited to those shown below:
Have a great day!